Rose Carter

Credentials

Rose Carter is an insurance content strategist and marketing executive with 13 years of experience developing consumer-focused insurance education and digital content. As Senior Vice President of Marketing & Communications at Confie, the parent company of Freeway Insurance and other leading insurance brands, Rose oversees content strategy and editorial standards across the organization’s consumer insurance portfolio.

Rose specializes in translating complex insurance topics—including auto, home, renters, ancillary products, health, and specialty insurance—into clear, accurate, and actionable content that helps consumers make informed coverage decisions. She oversees teams responsible for content strategy, SEO, editorial quality, and digital customer engagement, while ensuring that published information meets high standards of accuracy, transparency, and trust.

She holds a Bachelor of Science degree in Applied Technology and Performance Improvement from the University of North Texas, where she developed expertise in organizational performance, instructional design, and business strategy. Her experience combines knowledge of the insurance industry with data-driven marketing, consumer education, and content governance.

Rose is committed to creating trustworthy insurance resources that simplify complex topics and empower consumers to confidently navigate their insurance options.

Areas of Expertise