Credentials
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13+ Years of Editorial and Content Strategy Experience
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B.A. in English, Creative Writing, Colorado State University
Brandon Farestad is the AI Content and Editorial Manager at Confie, the parent company of Freeway Insurance, where he leads editorial strategy, content operations, and publishing standards across the organization’s portfolio of insurance brands. He helps ensure educational content is clear, accurate, and easy for consumers to understand.
With more than 13 years of experience in editorial leadership and content strategy, Brandon has led content initiatives across B2B SaaS, healthcare, manufacturing, and e-commerce. His work has been featured in TIME and HuffPost, and he has developed award-winning digital content strategies recognized with a Sitefinity Website of the Year Award.
Brandon specializes in simplifying complex topics through thoughtful editorial planning, plain-language writing, and data-informed content strategy. He also helps integrate AI-assisted workflows to improve efficiency while maintaining rigorous editorial standards, human review, and content quality.
Areas of Expertise
- Editorial Strategy
- Content Development
- Content Governance
- Editorial Operations
- Content Marketing
- Consumer Communications
Brandon Farestad's latest posts
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Cyndi Wright
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4+ Years of Insurance Content Experience
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B.A. in Journalism, Arizona State University
Cyndi Wright is the Senior Copywriter at Freeway Insurance, where she develops and oversees consumer-focused insurance content designed to help individuals and families make informed coverage decisions. She specializes in...
Brandon Farestad
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13+ Years of Editorial and Content Strategy Experience
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B.A. in English, Creative Writing, Colorado State University
Brandon Farestad is the AI Content and Editorial Manager at Confie, the parent company of Freeway Insurance, where he leads editorial strategy, content operations, and publishing standards across the organization’s...
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12+ Years of Content Writing and Editorial Experience
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B.A. in English, East Carolina University
Jessica Richmond is a Content Writer at Confie, the parent company of Freeway Insurance, where she creates educational and consumer-focused insurance content that helps individuals and families better understand their...