Credentials
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13+ Years of Editorial and Content Strategy Experience
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B.A. in English, Creative Writing, Colorado State University
Brandon Farestad is the AI Content and Editorial Manager at Confie, the parent company of Freeway Insurance, where he leads editorial strategy, content operations, and publishing standards across the organization’s portfolio of insurance brands. He helps ensure educational content is clear, accurate, and easy for consumers to understand.
With more than 13 years of experience in editorial leadership and content strategy, Brandon has led content initiatives across B2B SaaS, healthcare, manufacturing, and e-commerce. His work has been featured in TIME and HuffPost, and he has developed award-winning digital content strategies recognized with a Sitefinity Website of the Year Award.
Brandon specializes in simplifying complex topics through thoughtful editorial planning, plain-language writing, and data-informed content strategy. He also helps integrate AI-assisted workflows to improve efficiency while maintaining rigorous editorial standards, human review, and content quality.
Areas of Expertise
- Editorial Strategy
- Content Development
- Content Governance
- Editorial Operations
- Content Marketing
- Consumer Communications
Brandon Farestad's latest posts
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