Credentials
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7 Years of Business Intelligence & Analytics Experience
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5 Years of Insurance Industry Experience
Luis is the Business Intelligence & Analytics Manager at Confie, the parent company of Freeway Insurance, where he helps transform complex data into meaningful insights that support business strategy and consumer education. He works closely with cross-functional teams to analyze customer behavior, marketing performance, and operational trends, helping the organization make informed, data-driven decisions.
With seven years of experience in business intelligence and analytics, including nearly five years in the insurance industry, Luis specializes in business reporting, data visualization, performance measurement, and analytics strategy. He develops dashboards and reporting solutions that help identify trends, measure key performance indicators, and uncover opportunities to improve customer experience and business performance.
Luis is passionate about making data accessible and actionable. By combining analytical expertise with a deep understanding of the insurance industry, he helps transform data into insights that support accurate reporting, strategic planning, and consumer-focused decision-making.
Editorial Role
Reviews data methodologies, business intelligence analyses, and statistical findings used in Freeway Insurance consumer research and proprietary insurance reports to help ensure published data is accurate, transparent, and supported by reliable analytics.
Areas of Expertise
- Business Intelligence
- Data Analytics
- Insurance Analytics
- Marketing Analytics
- Customer Insights
- Data Visualization
- Dashboard Development
- KPI Measurement
- Data-Driven Decision Making
See Other Authors
Anthony Jones
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5 Years of Insurance Experience
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Missouri Licensed Insurance Agent
Anthony is a licensed insurance agent and experienced district manager serving customers and communities throughout the St. Louis area. He specializes in helping customers understand their insurance options while leading...
Erandi García
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4 Years of Insurance Content Experience
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B.A. in Philosophy, National Autonomous University of Mexico (UNAM)
Erandi García is a bilingual Senior Copywriter at Confie, the parent company of Freeway Insurance, where she creates educational insurance content for English- and Spanish-speaking audiences. She specializes in transforming...
Jorge Luera
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16 Years of Insurance Experience
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California Licensed Insurance Agent
Jorge Luera is a licensed insurance agent with 16 years of experience in the California insurance market. He specializes in both personal and commercial lines, helping customers understand their auto,...