Luis Fernando Cervantes

Credentials

Luis is the Business Intelligence & Analytics Manager at Confie, the parent company of Freeway Insurance, where he helps transform complex data into meaningful insights that support business strategy and consumer education. He works closely with cross-functional teams to analyze customer behavior, marketing performance, and operational trends, helping the organization make informed, data-driven decisions.

With seven years of experience in business intelligence and analytics, including nearly five years in the insurance industry, Luis specializes in business reporting, data visualization, performance measurement, and analytics strategy. He develops dashboards and reporting solutions that help identify trends, measure key performance indicators, and uncover opportunities to improve customer experience and business performance.

Luis is passionate about making data accessible and actionable. By combining analytical expertise with a deep understanding of the insurance industry, he helps transform data into insights that support accurate reporting, strategic planning, and consumer-focused decision-making.

Editorial Role

Reviews data methodologies, business intelligence analyses, and statistical findings used in Freeway Insurance consumer research and proprietary insurance reports to help ensure published data is accurate, transparent, and supported by reliable analytics.

Areas of Expertise