Credentials
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7 Years of Business Intelligence & Analytics Experience
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5 Years of Insurance Industry Experience
Luis is the Business Intelligence & Analytics Manager at Confie, the parent company of Freeway Insurance, where he helps transform complex data into meaningful insights that support business strategy and consumer education. He works closely with cross-functional teams to analyze customer behavior, marketing performance, and operational trends, helping the organization make informed, data-driven decisions.
With seven years of experience in business intelligence and analytics, including nearly five years in the insurance industry, Luis specializes in business reporting, data visualization, performance measurement, and analytics strategy. He develops dashboards and reporting solutions that help identify trends, measure key performance indicators, and uncover opportunities to improve customer experience and business performance.
Luis is passionate about making data accessible and actionable. By combining analytical expertise with a deep understanding of the insurance industry, he helps transform data into insights that support accurate reporting, strategic planning, and consumer-focused decision-making.
Editorial Role
Reviews data methodologies, business intelligence analyses, and statistical findings used in Freeway Insurance consumer research and proprietary insurance reports to help ensure published data is accurate, transparent, and supported by reliable analytics.
Areas of Expertise
- Business Intelligence
- Data Analytics
- Insurance Analytics
- Marketing Analytics
- Customer Insights
- Data Visualization
- Dashboard Development
- KPI Measurement
- Data-Driven Decision Making
See Other Authors
James Stevenson
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7+ Years of Insurance Experience
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Massachusetts and New York Licensed Insurance Agent
James Stevenson is a licensed insurance agent and experienced district manager with extensive knowledge of the New York insurance market. He specializes in helping customers understand their coverage options while...
Erandi García
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4 Years of Insurance Content Experience
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B.A. in Philosophy, National Autonomous University of Mexico (UNAM)
Erandi García is a bilingual Senior Copywriter at Confie, the parent company of Freeway Insurance, where she creates educational insurance content for English- and Spanish-speaking audiences. She specializes in transforming...
Rose Carter
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13 Years of Insurance Industry and Content Experience
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B.S. in Applied Technology and Performance Improvement, University of North Texas
Rose Carter is an insurance content strategist and marketing executive with 13 years of experience developing consumer-focused insurance education and digital content. As Senior Vice President of Marketing & Communications...