Credentials
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7 Years of Business Intelligence & Analytics Experience
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5 Years of Insurance Industry Experience
Luis is the Business Intelligence & Analytics Manager at Confie, the parent company of Freeway Insurance, where he helps transform complex data into meaningful insights that support business strategy and consumer education. He works closely with cross-functional teams to analyze customer behavior, marketing performance, and operational trends, helping the organization make informed, data-driven decisions.
With seven years of experience in business intelligence and analytics, including nearly five years in the insurance industry, Luis specializes in business reporting, data visualization, performance measurement, and analytics strategy. He develops dashboards and reporting solutions that help identify trends, measure key performance indicators, and uncover opportunities to improve customer experience and business performance.
Luis is passionate about making data accessible and actionable. By combining analytical expertise with a deep understanding of the insurance industry, he helps transform data into insights that support accurate reporting, strategic planning, and consumer-focused decision-making.
Editorial Role
Reviews data methodologies, business intelligence analyses, and statistical findings used in Freeway Insurance consumer research and proprietary insurance reports to help ensure published data is accurate, transparent, and supported by reliable analytics.
Areas of Expertise
- Business Intelligence
- Data Analytics
- Insurance Analytics
- Marketing Analytics
- Customer Insights
- Data Visualization
- Dashboard Development
- KPI Measurement
- Data-Driven Decision Making
See Other Authors
Jorge Luera
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16 Years of Insurance Experience
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California Licensed Insurance Agent
Jorge Luera is a licensed insurance agent with 16 years of experience in the California insurance market. He specializes in both personal and commercial lines, helping customers understand their auto,...
Andrea Perez
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3+ Years of Insurance Content Experience
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Background in Journalism, Editorial Editing, and Academic Writing
Andrea Perez is a bilingual content writer at Confie, the parent company of Freeway Insurance, where she develops educational and marketing content for multiple insurance brands. She specializes in creating...
Yvette Long
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15+ Years of Content Writing and Editorial Experience
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B.S. in Applied Studies, California State University, Dominguez Hills
Yvette Long is a Content Specialist at Confie, the parent company of Freeway Insurance, where she creates educational content that helps consumers better understand insurance topics and make informed coverage...