Credentials
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8+ Years of Content Strategy and Writing
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B.A. in Marketing & Commerce, Universidad Iberoamericana
Andrea Lozoya is a Content Specialist at Confie, the parent company of Freeway Insurance, where she develops educational, SEO-driven content that helps consumers better understand insurance and make informed coverage decisions. She combines expertise in content strategy, digital marketing, and search optimization to create accurate, engaging resources that answer real customer questions.
With more than eight years of experience in content strategy and copywriting, Andrea has worked with brands across insurance, e-commerce, travel, home services, and other consumer-focused industries. Her background includes content development, editorial planning, SEO, social media marketing, and digital content management, allowing her to create content that is both informative and easy to discover.
Andrea earned a Bachelor of Arts in Marketing & Commerce from Universidad Iberoamericana and a Master of Science in Big Data from Universidad Akali. She is passionate about combining data, research, and clear communication to create trustworthy content that helps consumers confidently navigate complex insurance topics.
Areas of Expertise
- Insurance Education
- Content Strategy
- Consumer Content
- Digital Marketing
- Editorial Planning
- Data-Driven Content Strategy
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