New Premier Partnership with NASCAR Cup Series
A new chapter in our longstanding journey
Accelerating Freeway’s NASCAR Presence
In 2026, Freeway Insurance proudly became the fourth Premier Partner of the NASCAR Cup Series—joining a select group of iconic brands including Coca-Cola, Busch Light, and Xfinity.
This partnership marks a major step forward in Freeway’s long-standing involvement in motorsports. After nearly a decade supporting Daniel Suárez at the elite level of racing, the company now expands its commitment to the broader NASCAR ecosystem through a multi-year agreement.
Inspired by Racing. Rooted in Real Life.
The alliance between NASCAR and Freeway reflects the lived experiences of millions of drivers across the country. While NASCAR competitors race for fractions of a second, everyday drivers navigate their own journeys—commutes, responsibilities, and the roads that connect communities.
Freeway and NASCAR both understand the power of mobility, choice, and confidence—key parts of living life your way.
The Next Chapter with Daniel Suárez
Freeway’s relationship with Daniel Suárez remains a cornerstone of the company’s NASCAR presence. As the first Mexican-born driver to win a Cup Series race, Suárez represents the determination, drive, and breakthrough moments that inspire fans across the country.
Fans can explore more about Daniel’s career, season updates, and behind-the-scenes content on the Daniel Suárez page.
Bringing the Partnership to Fans
Fans encounter the Freeway partnership in ways that deepen their connection to the sport, such as:
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Strategic On‑Track & At‑Track Moments
Fans see Freeway integrated into race broadcasts, trackside signage, and marquee moments—bringing the action to life their way.
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Exclusive Content with Daniel Suárez
Behind‑the‑scenes stories, insights, and season‑long updates give fans a closer look at the driver who inspires millions to chase success their way.
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Community Presence at Select Events
Freeway shows up where our fans live, work, and gather—celebrating local communities and the shared passion for the open road.
What the Premier Partnership Includes
Freeway’s involvement spans signature programs and points of engagement across the season:
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NASCAR Cup Series Premier Partner
Supporting the sport at its highest level and reinforcing our long-standing commitment to motorsports.
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Race Entitlement Partner
Including the Freeway Insurance 500 in Arizona—one of the marquee moments of the racing calendar, bringing fans together their way.
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Official Insurance Partner of NASCAR
Reflecting our national presence and alignment with the everyday drivers who keep America moving.
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Partner of the NASCAR Choose Rule
Choice matters—on the track and in life. The Choose Rule highlights split-second decisions, strategy, and control, all values that connect directly with our “Your Way” philosophy.
Choose Your Lane — Freeway, Your Way
As the presenting partner of NASCAR’s Choose Rule, Freeway is part of the moment when drivers pick their lane before the restart. It’s a small decision with big impact, much like the choices drivers make every day on and off the track.
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The Power of Choice
The Choose Rule puts control directly in the hands of the driver. That’s exactly why it aligns so naturally with Freeway. We believe in real-world choice—giving drivers the ability to compare options and take control of decisions that shape their journey. It’s “Your Way,” whether you’re on the track or the open road.
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Strategy, Confidence, and “Your Way”
On race day, choosing the right lane can shift the entire outcome. In life, making informed decisions builds confidence and momentum. Our partnership with the Choose Rule reflects our belief that everyone deserves the tools and support to move forward their way—with clarity, control, and confidence.
FAQ
Why did Freeway Insurance become a Premier Partner of NASCAR?
To support one of America’s most iconic sports, deepen our long-standing involvement in racing, and champion the values that matter to our customers—community, mobility, and choice.
What is the NASCAR Choose Rule and why is Freeway involved?
The Choose Rule is a key strategic moment where drivers select their lane before a restart. Freeway is the presenting partner because the idea of choice is central to our brand and to how we help drivers live life their way.
Does this partnership change how Freeway’s insurance works?
No. The partnership is designed to support the sport, its community, and storytelling—not to influence products, pricing, or insurance benefits.
Is Daniel Suárez still part of Freeway’s NASCAR presence?
Yes. Our support of Daniel Suárez continues and remains an important part of our racing heritage.
Where can fans expect to see Freeway throughout the season?
At major races, in broadcast integrations, at the Freeway Insurance 500, within Choose Rule moments, and across content centered around Daniel Suárez and the NASCAR community.
2026 NASCAR Cup Series – Race Schedule
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America 250 Florida Duel 1 at DAYTONA
Daytona International Speedway
Daytona Beach, FL - 60 laps / 150 miles
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America 250 Florida Duel 2 at DAYTONA
Daytona International Speedway
Daytona Beach, FL - 60 laps / 150 miles
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DAYTONA 500
Daytona International Speedway
Daytona Beach, FL - 200 laps / 500 miles
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Autotrader 400
EchoPark Speedway
Hampton, GA - 260 laps / 400.4 miles
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DuraMax Grand Prix Powered by RelaDyne
Circuit of The Americas
Austin, TX - 95 laps / 228 miles
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Straight Talk Wireless 500
Phoenix Raceway
Avondale, AZ - 312 laps / 312 miles
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Pennzoil 400 presented by Jiffy Lube
Las Vegas Motor Speedway
Las Vegas, NV - 267 laps / 400.5 miles
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Goodyear 400
Darlington Raceway
Homestead, FL - 293 laps / 400.24 miles
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Cook Out 400
Martinsville Speedway
Ridgeway, VA - 400 laps / 210.4 miles
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Food City 500
Bristol Motor Speedway
Bristol, TN - 500 laps / 266.5 miles
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AdventHealth 400
Kansas Speedway
Kansas City, KS - 267 laps / 400.5 miles
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Jack Link's 500
Talladega Superspeedway
Talladega, AL - 188 laps / 500.08 miles
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Würth 400 presented by LIQUI MOLY
Texas Motor Speedway
Fort Worth, TX - 267 laps / 400.5 miles
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Go Bowling at The Glen
Watkins Glen International
Watkins Glen, NY - 100 laps / 245 miles
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NASCAR All-Star Race
Dover Motor Speedway
Dover, DE - TBA laps / TBA miles
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Coca-Cola 600
Charlotte Motor Speedway
Concord, NC - 400 laps / 600 miles
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Cracker Barrel 400
Nashville Superspeedway
Lebanon, TN - 300 laps / 399 miles
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FireKeepers Casino 400
Michigan International Speedway
Brooklyn, MI - 200 laps / 400 miles
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NASCAR Cup Series Race at Pocono
Pocono Raceway
Long Pond, PA - 160 laps / 400 miles
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Anduril 250
Naval Base Coronado
San Diego, CA - 75 laps / 255 miles
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Toyota / Save Mart 350
Sonoma Raceway
Sonoma, CA - 110 laps / 218.9 miles
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NASCAR Cup Series Race at Chicagoland
Chicagoland Speedway
Joliet, IL - 267 laps / 400 miles
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Quaker State 400 Available at Walmart
EchoPark Speedway
Hampton, GA - 260 laps / 400.4 miles
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AutoTrader EchoPark Automotive 400
North Wilkesboro Speedway
North Wilkesboro, NC - 450 laps / 281.25 miles
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Brickyard 400
Indianapolis Motor Speedway
Speedway, IN - 160 laps / 400 miles
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Iowa Corn 350 Powered by Ethanol
Iowa Speedway
Newton, IA - 350 laps / 306.25 miles
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Cook Out 400
Richmond Raceway
Richmond, VA - 400 laps / 300 miles
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NASCAR Cup Series Race at New Hampshire
New Hampshire Motor Speedway
Loudon, NH - 301 laps / 318.46 miles
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Coke Zero Sugar 400
Daytona International Speedway
Daytona Beach, FL - 160 laps / 400 miles
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Cook Out Southern 500
Darlington Raceway
Darlington, SC - 367 laps / 501.32 miles
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Enjoy Illinois 300
World Wide Technology Raceway
Madison, IL - 240 laps / 300 miles
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Bass Pro Shops Night Race
Bristol Motor Speedway
Bristol, TN - 500 laps / 266.5 miles
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Hollywood Casino 400
Kansas Speedway
Kansas City, KS - 267 laps / 400.5 miles
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South Point 400
Las Vegas Motor Speedway
Las Vegas, NV - 267 laps / 400.5 miles
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Bank of America 400
Charlotte Motor Speedway
Concord, NC - 267 laps / 400.5 miles
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Freeway Insurance 500
Phoenix Raceway
Avondale, AZ - 312 laps / 312 miles
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Yellawood 500
Talladega Superspeedway
Talladega, AL - 188 laps / 500.8 miles
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Xfinity 500
Martinsville Speedway
Ridgeway, VA - 500 laps / 263 miles
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NASCAR Cup Series Championship Race
Homestead-Miami Speedway
Homestead, FL - 267 laps / 400.5 miles
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